August 16, 2021

Wholesale marketplaces say virtual trade shows are here to stay

Paul Lee, CEO of NHN Global, the parent company for the online wholesale marketplace FashionGo, said that livestreaming has been one helpful tactic to get people buying. During its FashionGo Week, the company hosts a series of shoppable livestreams — a buyer might be watching a supplier speak or present product, and they could make a transaction directly on the video.