October 27, 2022

Strategizing the Holiday Season and What Lies Beyond

Inflation has forced many retailers to rethink their buying strategy to be more conscious of price and hunt for bargains, while certain merchandising strategies have stayed top of mind. From our engagement with retailers on FashionGo, introducing new arrivals weekly to their shoppers was key to success. The data also support this, as the view count on New Arrivals, where FashionGo introduces daily new items, continues to increase.

Over the past several weeks, retailers also seem to procure more in-stock merchandise with a faster turnaround, which can be immediately sold to their shoppers. We believe this buying trend can also be attributed to the strengthening consumer ethos in retail of “buy now, wear now” as we enter 2023.